Your whole market.
One email a month.
Otto Emails is cold email run like ads: define your audience once, and every person in it gets one short, useful email every 30 days, straight to the inbox. Presence that compounds into visits, signups and replies.
From €2 per day. Pause any time. Meanwhile, Otto LinkedIn is live today.
The model
It works like ads. It lands like email.
Cold email chases a meeting this week and burns the list to get it. Ads buy presence but rent it from a feed. This takes the best of both: an audience you stay in front of, in the one place everyone still reads.
Everything ads got right
- One audience, defined once: your market, not a list you bought
- A daily budget you can move or pause any time
- A frequency cap: one email per person per 30 days
- Measured in events: visits, signups, replies
Everything the inbox fixes
- Lands in their inbox, not in a feed they scroll past
- Costs cents per person reached, with no auction against rivals
- People can answer, and an answer is a conversation
- A useful email builds recognition an impression never does
How it works
Set up like a campaign. Runs like a habit.
01
Define the audience.
Titles, industries, company size, countries. Your whole market, not a lead list: you see its size and quality, never names.
02
Write the ad. It's an email.
Short, plain text, one link, something genuinely useful. Value is what earns the next open.
03
Set the daily budget.
From €2 a day. See people reached per day and per cycle before you spend a euro.
04
Let it run, monthly.
Each person hears from you at most once every 30 days. Enough to be remembered, never enough to burn the audience.
Estimates before you spend
Every input shows what it buys.
Move the budget and the estimate moves with it: people reached per day, per 30-day cycle, expected replies. Always a range, never a promise. When the budget covers everyone in the audience, the slider stops and tells you.
The placement is the Primary tab
Your address stays safe. Ours does the work.
Emails go out from a dedicated domain we register and authenticate for you. Plain text only, one link, a slightly different opening line per person. Before you send, you see where the email is likely to land: Primary, Promotions or Spam, and why.
Every email includes a one-click "not interested" link. Required by Gmail and Outlook.
Results you can trust
No open rates. Only what happened.
Reached, replies, visits, signups, not interested. Each with its rate, side by side. Results arrive for about 30 days after someone is reached, so you see them by the week people were reached, not by the day you looked.
Replies, in one place
A name appears only when someone answers.
Replies from every email land in one inbox with the person's title and company. Answer from there, or mark them as a signup or not interested.
Built in, always on
If complaints pass 0.3%, sending pauses.
Gmail and Outlook throttle senders above that rate. Pausing early protects your domain so the next email still lands. It resumes when the rate falls for 7 days. This cannot be turned off.
Pricing
A daily budget, not a seat.
Prepay a balance. Spend from €2 a day to whatever your audience can absorb. Domain from €12 per year.
Before you join early access
Isn't this just cold email?
Same channel, inverted motion. Cold email pushes for a meeting this week and burns the list to get it. Otto Emails treats the same audience like an ad audience: paced at once a month, useful every time, measured in visits and signups, worth more every month it runs.
How is this different from a newsletter?
A newsletter reaches people who already found you. Otto Emails reaches the ones who haven't yet: the audience is your market, defined by titles and industries, not an opt-in list. And every email carries a one-click not-interested link, so anyone who never wants to hear from you drops out for good.
Why only once a month?
Because presence beats pressure. Once every 30 days is enough to be remembered when the need shows up, and little enough that each email can carry real value. It is also what keeps complaint rates near zero, which is what keeps you in the inbox.
Where do the people come from?
From public professional data matched to the titles, industries, size and countries you pick. You see size and quality, not names.
How often does someone hear from me?
At most once every 30 days per email.
Can I use my own address?
Yes, if you already have sending infrastructure. Most people use a dedicated address we set up in two steps.
What formats can I send?
Plain text with one optional link. No images, no HTML.
Every month you're not in their inbox, someone else is.
One email when your spot opens. Early access gets founding pricing.