ROI
Does €99 a month pay for itself?
Otto's price is flat. What it returns depends on two things: what Otto's prospecting work would cost at your rate, and what a customer is worth to you. Put your own numbers in.
Prospecting work Otto runs for you10 h / week
Not a slider: Otto works your account at full capacity either way. This is the manual equivalent of its daily output, whether you'd have done those hours yourself or they'd simply never have happened.
Your month with Otto
- Prospecting done for you≈ 43 hours a month of manual work, at your rate
- €1,579
- New revenue opened5 meetings, ≈ 1.0 closed at your LTV
- €4,000
€5,579back a month
Otto costs €99. On your numbers that is a 56× return, and the licence is paid back by the first 3 hours it works for you.
Assumptions: 5 meetings is the typical first month for a standard account running one play at safe limits, 10 hours a week is the manual equivalent of Otto's daily output, and the hourly rate uses 160 working hours a month. Your meetings depend on your network and how narrow your target is.
About these numbers
Where does the meetings figure come from?
It is the typical first month for a standard LinkedIn account running one play at safe limits: about 5 meetings booked, the same figure shown on our home page. Sales Navigator and a warm network push it up; a very narrow niche can pull it down. The calculator lets you set the close rate, so make it as conservative as you like.
Where does the 10 hours a week of work come from?
It's the manual equivalent of what Otto does on your account every day: rebuilding lead lists, visiting profiles, liking posts, writing one-off invites and messages, following up on time, and keeping the books on who answered. Done by hand and done properly, that's about two hours a day; sellers who prospect seriously report 5 to 10 hours a week. It's not a slider because Otto's output doesn't depend on you: if you already put those hours in, it's time back, and if you never did, it's prospecting that would otherwise not have happened.
What if I close nothing in the first month?
Then the work Otto does still has to beat €99 on its own. At a €60,000 salary, €99 buys about three hours of your time, against roughly 43 hours of prospecting work delivered in the month. The first 7 days are free either way, so the cheapest way to check the math is to run it on your own account.
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